Meet the Founders
Fascinating stories of the people behind the products.
Ashley Xie and Hedy Yu of Rooted Fare
Ashley and Hedy desperately missed their moms’ cooking when they went away to college. Now, with Rooted Fare, they’re making their favorite childhood treat accessible to everyone.
Laurel Gallucci & Claire Thomas of Sweet Laurel
Laurel Gallucci took inflammatory foods out of her diet and kept her favorite indulgences.
Adam Breman of CanDo Keto Krisp
The founder of CanDo is helping and inspiring people everywhere with his delicious and nutritious Keto Krisp bars.
Tero Isokauppila of Four Sigmatic
Four Sigmatic is on a mission to make the world’s most nutrient-dense foods more accessible for everyone using functional mushrooms and adaptogens for optimal human performance.
Lucie Pereyre de Nonancourt of Laurent-Perrier
Laurent-Perrier’s imitable style has emphasized freshness, elegance, and finesse for over 200 years.
Margaret Coons of Nuts For Cheese
Certified vegan chef Margaret Coons started out with a stand at a local farmer’s market.