What makes a Bloody Mary truly unforgettable? For Manny, the passionate founder of Manny's Ultimate Mixes, the answer lies in a blend of tradition and a touch of mystery. Inspired by his mixology background, Manny has crafted a mix that delivers the perfect balance of classic components—real tomato juice, fresh horseradish, and the kick of Tabasco—enhanced by four secret ingredients. This isn't your average Bloody Mary mix; it's a signature experience that can be enjoyed anytime, anywhere.
1. Why did you start Manny’s Ultimate Mixes?
Manny’s Ultimate Mixes was launched in 2014 with a single goal: to exceed the expectations of every consumer and bartender, one sip at a time. Eleven years ago, I believed that the non-alcoholic mix market, and specifically premade Bloody Mary mixes, lacked the flavor profile that so many Bloody Mary enthusiasts sought. I dreamed of bottling my own authentic mix and creating the “Anytime, Anywhere, Ultimate Bloody Mary.”
2. What obstacles did you face along the way?
The list of obstacles I faced during my entrepreneurial journey seems endless, but passion, drive, and forming meaningful relationships allowed me to overcome each one. From financial setbacks and legal hurdles to distribution obstacles and marketing conundrums, every step forward seemed Herculean. Yet, each challenge also brought me enormous satisfaction. Every email from supportive customers and each smile from a consumer at a tasting made it all worthwhile.
For years, I would do tastings every week in supermarkets, liquor stores, and at golf outings, and no one knew our brand. Over time, that changed. Slowly, “I’ve never heard of Manny’s” became “I love Manny’s!” The slow but consistent successes feel great, and I know that all the sacrifices I made while raising my kids are paying off. My hard work, determination, patience, and, of course, the support of my wonderful wife, have made it possible. As we launch with Bristol Farms, it is truly awesome to know that we are now a national brand.
3. What lessons do you have for other entrepreneurs?
Keep your eye on the prize and stay 100% true to your vision. Appreciate the journey and celebrate the process. Find great partners and surround yourself with people who know what you don’t. Above all, be grateful for those who have supported you along the way.
4. What’s on the horizon for Manny’s Ultimate Mixes?
The future of Manny’s Ultimate Mixes will be full of exciting new opportunities, as a result of the tireless work of our team. New markets, additional mixes, exciting collaborations, and amazing new talent on our team are all in the works. Last year, I partnered with a seasoned entrepreneur, Spencer Rothschild—now, doors are swinging open with exciting opportunities. In 2014, we set out to upgrade the Bloody Mary experience, and we project that by the end of 2025, we will have sold our millionth bottle. WOW!!!
5. How do you keep a work/life balance? What drives/inspires you?
Honestly, I don’t always get this right, but my incredibly supportive family and colleagues help me to do better every day. It brings me great joy and satisfaction to know that my team is building Manny’s Ultimate Mixes into an organization that my children and my children’s children will be proud of one day.