Chrissy Teigen is more than just a supermodel, TV star, and executive producer — she’s also her own celebrity chef. Now, with Cravings by Chrissy Teigen, she’s helping millions of fans and foodies eat like A-listers.
From cookbooks to cookware, Chrissy has always been passionate about helping busy parents in the kitchen. Her brand new baking mixes — a must-have for any home chef — are no exception. Want to recreate Chrissy’s famous Ultimate Banana Bread? Just add eggs, oil, and water to achieve chocolatey perfection in minutes.
Recently, we caught up with Chrissy to learn more about her journey and hear her advice for fellow entrepreneurs.
1. Why did you start Cravings?
I created Cravings with the hope of creating a space for people to connect with cooking. I was excited to start a community of like-bellied folks — a place where people could always feel like they had access to me, my family, and my home.
I wanted to make cooking easy and fun while helping people get more comfortable in the kitchen. The goal was to expand beyond my cookbooks with recipes that I could share instantly. With Cravings, we’re able to interact directly with our consumers and work closely with them to meet their needs and interests.
2. What obstacles did you face along the way?
Oh man, many! Name any obstacle — we've probably been through it.
I actually wish more entrepreneurs would speak openly about their failures, errors, and mistakes. Sometimes, it seems like you are surrounded by people who just sold their business for a billion dollars and you're excited to just be like, "Well...we had a pretty solid month."
There will always be obstacles along the way. Economic downturns, shipping issues, site crashes, ideas that you believe in but are maybe a little *too* outside the box. But, no matter what, we find a way to stay on track. We trust in the team that we’ve built, so we know that their support will always enable us to find a solution.
3. What lessons do you have for other entrepreneurs?
You have to truly love the products you’re presenting to consumers and stand behind them. Your customers can sense when you believe in what you’re doing, and that will help others build trust in your products. You should only create things that you would personally love and use (and eat)!
4. What’s on the horizon for Cravings?
We’re working on new packaged goods and cookware — I promise they’ll make your lives so much easier in the kitchen. We have been taste testing over and over again to perfect each recipe. I can't wait to share them all with you!
5. How do you keep work/life balance? What drives/inspires you?
Luckily, being a part of a chaotic household filled with children and love and food is my job. The balance is just in sharing!
I am most inspired by mothers, caretakers, and all women in general who work overtime mentally and physically to raise children, work, and/or keep a home. Everything I do is with the hope of easing their stresses in any way I can. My children inspire me too. They're picky, brutally honest eaters, so I create things with them in mind and adore their approval! And, of course, my husband is also a constant source of inspiration as he works tirelessly on so many different endeavors.